Join the #1 team in the area
Local Family-run Brokerage with Built-in Coaching to Help You Elevate Your Business
My Story
Susan McCoy, Broker and Co-Owner | Sydney McCoy, Co-Owner
You're a real estate agent who has found some success, consistently closing a good number of deals per year, and you’ve built a referral network thanks to your strong local market knowledge, relationship-building skills, and excellent customer service. However, you're facing some challenges that are limiting your growth. Maybe your deal flow isn't as steady as you'd like, or you're relying on outdated marketing strategies. Time management might also be a struggle with the administrative tasks piling up, or perhaps you're hesitant to adopt new technology that could make your work more efficient. You might also be finding it difficult to consistently convert leads into closed deals.
On top of that, with the recent changes following the NAR settlement, chances are you haven’t been trained on how to effectively communicate these updates to buyers and sellers. As a result, you’re likely losing business or feeling pressured to discount your fees.
Because of these challenges, you’ve sacrificed personal and family time, feeling stuck and unsure how to turn things around.
I know exactly how you feel because I was in the same situation. After over 27 years in real estate, I hit a ceiling at around 20 deals per year, earning in the mid-100s annually. While that’s not bad, I couldn’t figure out how to grow beyond that point. My clients loved working with me, and I had a solid referral network, but no matter what I tried, I couldn’t break through that ceiling—I was stuck. I didn’t know how to market myself more effectively or bring in more business.
That’s when I decided to hire a coach, Craig Proctor, who showed me how to take my business to the next level. In just the first year under his guidance, and with the support of my daughter as a partner, we doubled my income. Since then, we’ve opened our own brokerage with a mission to help other agents who feel stuck like I did achieve the same level of success. I was also surrounded by people who pushed me to improve every day—and that’s the kind of environment I strive to create for others.
I wanted things to be different. In every brokerage I ever joined, I saw the broker maybe twice—they were never there to help me. It felt like their only job was to collect fees. Even if the brokerage had a well-known name, it did nothing for me. The brokers didn’t provide agents with business, nor did they promote us. We were left to figure things out on our own. This is exactly why some agents in the same brokerage make a fortune, while others only close one or two deals a year. I knew there had to be a better way.
That’s why I decided to create a brokerage where agents actually receive the support they need to succeed—along with a great fee structure. Here, we don’t just sign you up and leave you to figure it out on your own. Our brokerage includes a built-in coaching system designed to ensure your growth and success, providing you with the guidance and tools to take your business to the next level. We’re committed to being with you every step of the way. On top of that, you'll be surrounded by top-tier, highly successful professionals who will push you to elevate your game. Being in the company of people who have achieved massive success inspires growth and challenges you to reach new heights in your career.
We might be the perfect fit if you're ready to elevate your career and align with our values... but we’re not just looking for anyone. We invest a lot of time into all of our agents, so you must meet the following criteria:
Qualification Checklist
- Minimum of 3 Deals per Year: You have a track record of closing at least 3-6 transactions annually.
- Motivated to Grow: You’re driven to expand your business and take your career to the next level.
- Coachability: You’re open to learning, adapting, and applying new strategies to improve your results.
- Commitment to Excellence: You strive for high standards in your client service, marketing, and business operations.
- Desire for Support: You’re looking for hands-on guidance, coaching, and access to proven systems that will help you succeed.
- Aligned with Our Values: You believe in collaboration, integrity, and putting clients first. Think about how Disney operates—the customer is always right, and our job is to deliver 5-star service, whether we agree with them or not. The true goal is to make people feel valued and cared for. In fact, the real currency in today’s world is the 5-star review—the money comes as a byproduct of consistently delivering that level of service.
- Technology-Ready: You’re willing to adopt new technology tools to streamline your business and improve efficiency.
- Community-Oriented: You understand the importance of building relationships and put that at the forefront of your business.
- Growth Mindset: You’re always seeking ways to improve, expand your skill set, and elevate your real estate career and to improve the company. Sue and Sydney love new ideas and suggestions.
At Your Home Sold Guaranteed Realty Services, we focus on:
Unlock Consistent Income Growth: Learn how to build a scalable, sustainable business with consistent lead flow and effective marketing strategies that keep your pipeline full.
Attract High-Quality Leads with Ease: Master digital marketing, including social media, SEO, content creation, and Google Ads, to generate more high-quality leads effortlessly.
Gain More Family Time: Improve your productivity with workshops on time management, automation tools, and effective delegation, so you can spend less time on admin and more time with your loved ones.
Streamline Your Business Operations: Get guidance on adopting real estate CRM platforms, virtual tour software, and digital contract tools to make your business more efficient and client-friendly.
Close More Deals, More Often: Enhance your sales skills with advanced techniques and systematic follow-up processes that turn more leads into closed deals.
Build a Stronger Local Presence: Leverage your community involvement with strategies to build a trusted local brand that attracts more clients and referrals.
Receive Tailored Masterminds to Achieve Your Goals: Benefit from our masterminds tailored to your specific needs, challenges, and goals to ensure you stay on the right track.
Expand Your Network and Boost Referrals: Learn effective networking and referral-building techniques to expand your network and grow your business through trusted connections.
Role Playing - Yes, it works. It’s always better to practice with each other than with the public. Anyone who excels in any field does so through constant practice. Think of athletes—you don’t always see the hard work behind their success, but rest assured, the repetition is there day after day, leading to their exceptional performance and results.
We support you in numerous ways—here are just a few:
● Two Live Monthly Masterminds with Susan & Sydney McCoy: Learn directly from us and gain valuable insights to elevate your business covering increasing sales, negotiating high commissions, marketing for lead generation, team-building, hiring virtual assistants, and more.
● Four Live Monthly Zoom sessions with $1M+ gross income brokers from Your Home Sold Guaranteed, covering essential topics: Mindset, Systems, Guarantees, The Vip Buyer System, The Vip Seller System, and More!
● Access to Training at the University: Comprehensive resources and courses to enhance your skills and knowledge. See our training program below.
● Step-by-Step Guide to Doubling Your Business (along with all of our technology and marketing systems): Proven strategies that have helped us achieve significant growth, now available to you.
● Discounted Vendors Fees such as Dotloop (e-signature) and Followupboss (Customer Database).
● Farmingdale Office Space: A dedicated space created for collaboration and growth. Host professional meetings with your new buyer clients in the conference room, and enjoy 24/7 access to the office for your convenience.
● Broker’s Partner: If you're coachable, dependable, and have sharpened your sales skills, you'll have the opportunity to receive referrals from Susan when we experience an overflow of business.
● A Strong Community that Drives Each Other Forward: Engage in listing challenges, connect with individuals committed to being their best, and embrace accountability to achieve greater success together (and have fun doing it)!
Our Training Program
Our training program is designed to provide you with the tools and techniques to transform your real estate business. Here’s what you’ll learn, how it will benefit you, and how it will help you grow your business:
● The Follow-Up Script: You’ll master how to introduce yourself, establish the buyer’s timing and motivation, and present the right offer. As a result, you’ll build stronger connections with leads, converting more into clients.
● Buyer Profile & Home Hunter System Set-Up: You’ll learn how to take down a comprehensive buyer profile and set up the Home Hunter System. This will help you tailor your property searches more effectively, ensuring your clients find their ideal home faster.
● Rapport Building with DISC & Customer Vision: You’ll gain the ability to build deep rapport using DISC personality assessments and the customer’s vision. As a result, you’ll strengthen trust with clients, leading to long-term relationships and referrals.
● VIP Buyer & Seller Benefits Demonstration: You’ll learn how to demonstrate the exclusive benefits of working with you, adding value to every interaction. This will help you justify your fees and close more deals.
● Qualifying the Buyer to Buy: You’ll be trained on how to properly qualify buyers, ensuring they’re ready to make a purchase. This helps you avoid wasted time and focus on high-potential clients.
● CRM Mastery: You’ll learn to effectively use your CRM system, helping you stay organized and follow up more efficiently, resulting in more closed deals.
● Company Guarantees: You’ll master the knowledge and presentation of your company’s guarantees, reinforcing trust and confidence in your services.
● ‘Not On The Market’ Homes Access: You’ll learn how to explain and demonstrate access to homes not listed on the market, giving you a competitive edge and adding exclusive value to your clients.
● Handling Objections: You’ll develop the skills to handle common objections smoothly, reducing resistance and increasing your close rate.
● VIP Buyer Agreement: You’ll learn how to present and close using the VIP Buyer Agreement, ensuring clients commit to working exclusively with you.
● Cause Referral Offer: You’ll master the presentation of the Cause Referral Offer, leveraging social responsibility to strengthen your relationship with clients and generate more referrals.
● Closing Scripts: You’ll be equipped with scripts for various closing scenarios—from booking appointments to showing homes, making offers, and reinforcing buying decisions. These will help you close deals more efficiently and avoid buyer’s remorse.
● Negotiation Scripts: You’ll learn scripts for negotiating fees and offers with listing agents, ensuring you secure the best deals for your clients while maintaining your full commission.
● Purchase & Sale Contract Mastery: You’ll master the process of navigating multiple offer situations with confidence, increasing your chances of winning in competitive markets.
● 5-Star Review System: You’ll learn how to collect and leverage client reviews, boosting your credibility and attracting more referrals.
● Seller Pricing Strategy: You’ll gain expertise in the seller pricing strategy, helping you present listings more effectively and sell homes faster.
● YHSGR Listing Agreement: You’ll become proficient in explaining and completing the YHSGR Listing Agreement, helping sellers understand the value you bring to the table.
By mastering these skills, you’ll not only increase your sales but also boost your reputation, grow your client base, and elevate your income—creating a sustainable, thriving business.
Real Estate Brokerage with Built-In Coaching—Without the Expensive Fees
For those of you who have explored real estate coaching programs, you know they often start at $600/month—I was actually paying double that. On top of paying your broker and sharing a large chunk of your income for minimal support, you also have to cover the cost of a coach. That never sat well with us. That's why at our brokerage, I’m offering you everything I paid over $200k for—completely free.
● 100% Commission
● $199/month
● $1,000 Fee Per Transaction (no additional cost if you represent both buyer and seller)
● $450/year E&O
● $200 Fee Per Rental (even in double-sided tractions)
We believe in giving you the tools and support you need, without the hefty price tag. And no, we're not Spirit Airlines—there are no surprise surcharges or hidden fees here. What you see is what you get, with full transparency and no extra costs.
Many of you are probably wondering, “What do I get if I recruit another agent?” There's a reason we structured our brokerage differently. I encourage you to ask agents at recruiting-heavy firms how much they actually make from recruitment—and I can tell you, it’s pretty much nothing. They end up having to recruit tons of agents and spend so much time on recruitment that they lose focus on growing their real estate business and client base. I’ve seen highly successful agents get drawn into these models, only to face burnout and disappointment when it doesn't pay off. Would you rather give up 20% of your commission in hopes of making that money back by recruiting agents, or keep 100% of your commission and focus on growing your own business? This was our thought process exactly.
So listen, if this sounds good to you…... let’s set up an interview.
Take the next step towards your future
If you're ready to take your career to the next level, please get in touch. We would love to chat with you about your goals!